Reusable eco-friendly gift wrap.
Two words. Waste and beauty. Not two words you often see together.
It was the mountain of waste after Christmas that got us. It's the guilt as we try and stash those recycling and rubbish bags away before they ruin our perfectly planned Christmas decor. It's just awful, and not at all how we try and normally live our lives - with an intent to minimise our environmental impact (it's a work in progress).
Also, a love of fabric, ribbon, colour and pompoms. Or simply, beautiful things.
An idea was born - can we create beautiful and eco-friendly gift wrap?
So we started researching. The waste figures are staggering.
Happily, when researching fabric wrap we discovered the beautiful tradition of furoshiki and several brilliant companies already providing clever fabric wrap solutions. And a HUGE groundswell of people of people working towards a zero waste lifestyle. Many of whom are sharing fabulously creative ways to give gifts in a zero waste way.
We're happy to now be adding our own bold, colourful wraps and bags to this groundswell of people creatively finding new ways to make gifting good in every sense. We call the notion simply "good gifting".
Do you have any examples of good gifting that we could share?