Not all wrapping paper is created equal. Equally recyclable that is, according to the BBC.
Although recycling does vary by borough, here are some top tips from the Recycling Association.
1. Say no to glitter. Yes, we too love shiny, but not at this price.
2. Wrapping paper with shiny silver or gold foil fails the recycling test also.
3. Skip the sellotape, or ensure you remove it all before putting paper in the recycling.
4. Scrunch it. If it stays scrunched it's recyclable according to Recycle Now.
5. If it's already recycled, it's a very good bet it can be again.
Next time you're shopping for wrapping paper, please skip the foil, glitter and sello and if in doubt, do the scrunch test!
Or even better - get resourceful and creative and see what you can use that already have on hand. We've heard some brilliant stories of people saving magazine articles relevant to family members to wrap. Using old family flight navigation maps and even T-shirts were also fab wraps!
Two words. Waste and beauty. Not two words you often see together.
It was the mountain of waste after Christmas that got us. It's the guilt as we try and stash those recycling and rubbish bags away before they ruin our perfectly planned Christmas decor. It's just awful, and not at all how we try and normally live our lives - with an intent to minimise our environmental impact (it's a work in progress).
Also, a love of fabric, ribbon, colour and pompoms. Or simply, beautiful things.
An idea was born - can we create beautiful and eco-friendly gift wrap?
So we started researching. The waste figures are staggering.
Happily, when researching fabric wrap we discovered the beautiful tradition of furoshiki and several brilliant companies already providing clever fabric wrap solutions. And a HUGE groundswell of people of people working towards a zero waste lifestyle. Many of whom are sharing fabulously creative ways to give gifts in a zero waste way.
We're happy to now be adding our own bold, colourful wraps and bags to this groundswell of people creatively finding new ways to make gifting good in every sense. We call the notion simply "good gifting".
Do you have any examples of good gifting that we could share?
Whilst researching fabric wrapping, we've talked to all sorts of people about how they wrap. And the verdict is - there are no two wrappers alike!
This piece of research sums it up most succinctly. There is the...
Smug Wrapper - who has everything wrapped up ready to go months before the event.
The Articulate Wrapper who can spend up to 15 minutes carefully wrapping and embellishing a single gift.
The Fast Wrappers, who spend just seconds on wrapping each gift, often blessing the invention of sellotape as they draw those last ends of wrapping paper together.
The Last Minute Dash Wrappers. Often resorting to gift bags as they dash to a party. Or at Christmas, you'll find them wrapping until the wee hours Christmas eve.
We'd also add the Bribe, Beg and Avoid Wrappers. Those that don't know how to wrap, don't have time or are plain embarrased by their gift wrapping skills. For those, there is a brilliant tutorial on How to gift wrap like an adult. Or this one, kindly collated by The Telegraph.
We're on a mission to add another kind of wrapper - the Fabric Wrapper! With your stash of reusable gift wrap on hand, able to elegantly gift wrap in a minute flat, no sellotape required!
Be it using one of our fabric wraps or gift bags, or brilliantly re-using a vintage scarf or simply a scrap of fabric you have on hand, we're on a mission to reduce waste and help people re-discover the simple joy of a beautifully wrapped gift.
What kind of wrapper are you?